Part One – A recipe for a successful company
- Hire really smart people and let them create. Give them some basic guidelines and the time and space to do what they do best. Leverage their creativity and deep understanding and let them surprise you with something amazing. (e.g. Seth Godin’s “Purple Cow“)
- Hire mediocre drones and be prepared to tell them how to do every task that needs to be done. Create easy-to-follow processes and training manuals. Track everything they do to make sure it gets done. Plan meticulously for every deviation from the normal. (e.g. Michael Gerber’s “E-Myth revisited“).
You might hire separate groups of A and B people each doing different things, or you might hire a few A people and let them lead a team of B drones to create something awesome.
Part Two – How to run a company into the ground
A recipe on how to frustrate everyone who works with you, burn cash like it’s going out of fashion, and generally run a company into the ground: Treat the A people like B people, and treat the B people like A people. Don’t cross the streams.