Keith Ferrazzi is a fanatical connector; someone who goes out of his way to meet new and interesting people. It’s this rabid interest to connect with others, and subsequently introduce his connections to each other that he attributes a lot of his success. In “Never Eat Alone“, Mr Ferrazzi takes the reader through the mindset of some of the most powerful connectors on the planet, before gradually introducing some of the key concepts he uses to meet those he doesn’t know.
Early in his career, Keith’s ambition had turned him into ‘a jerk’ – Ignoring his peers, but going out of his way to catch the attention of his bosses. Eventually one of these bosses informed him that in order to succeed as a manager, you have to enable those around you to be successful. This simple advice the essence of his book – Do good work by allowing others to succeed.
Much of the advice reminds me of Dale Carnegie’s “How to Win Friends and Influence People“. He provides solid reasoning as to why you might want to follow his advice, clear examples of what to do (and what not to do), and case studies of famous super-connectors.
I really enjoyed this book, not only is it solid advice but it’s clear that Mr Ferrazzi truly believes what he writes. Recommended!