Compensatory Rave –

I felt like I had to balance out yesterday’s whinge about Ulsterbank by contributing something positive about something else.

When I first saw I didn’t actually get the point. There’s dozens of URL shortening services out there, and they all do pretty much the same thing. Take an URL, make it small enough to be passed around on forums and in email, and let people preview it just to be sure that they’re not sent to some horrible shock site.

    I decided I’d log in anyway and see what the big deal was about, and was pleasantly surprised. The innovation at play here is that can track your your individual links, letting you know what sort of content is useful.  If you’re trying to drive traffic to a site this could be quite interesting – you can create several links to the same content and see how many responses you get in real time. I assume that the site is issuing HTTP code 301 redirects, as google analytics never picks up in the referral list. Very nice!

    Additionally, you can apply for a developer key and use their API (available for python and php) to shorten urls in your own applications.  For the egos out there, the main page of keeps a list of the most popular URLs linked to, and the top linkers. I think this is particularly clever as it will foster competition between a certain type of people to use more often.  


   My lesson out of this is that even though something might be done to death there’s still room for killer innovation. I don’t find myself using other URL shortening services any more, as with I can immediately see what links people find most interesting. is a collaboration between WebStrong (who launched  yesterday) and Echolibre. I’m also really looking forward to seeing by Webstrong when it’s launched. Looks interesting!

3 thoughts on “Compensatory Rave –

  1. Hey Dave,

    Thanks for the kind words! is a really fun project to work on and we’re thrilled with how it’s been received by the community.

    One of the best parts about it is that we launched within a few days of starting the project and have been adding features ever since.

    Part of the advantage of doing things this way is that you get user feedback immediately, while you’re still building it. The feedback helps to determine what features we build next and influences the overall direction of the project.

    As for Twitter Perch, that’s a similar idea. Launch early and iterate quickly.

    Footprint is something I’ve been working on for a while but hope to launch in April. I’ll keep you posted on how that goes!

    Thanks again for the write up. Really cheered me up :)

  2. Not a problem man! It’s a great product, and it’s inspiring to see innovation in an area that I thought was a “solved problem”. Looking forward to seeing footprint. :)

Leave a Reply

Your email address will not be published. Required fields are marked *